With dozens of operators in Matera, picking one can be daunting. Use this three-point checklist.

1. Route Density

A great walk covers 2–4 km per hour, leaving space for storytelling and photos. KayraTours caps groups at 12 to keep pace flexible.

2. Local Expertise

Ask if guides are certified residents; insider anecdotes beat scripted facts every time.

3. Value Adds

Look for extras—tastings, entry tickets, digital maps. Our tours bundle them so you don’t queue later.

Check those boxes and you’ll walk away—literally—with richer memories.